Yahoo mismanaged its acquisition of Flickr, however, and missed the social media boat. This was likely the result of a team of lower quality programmers, as Yahoo was known not to place emphasis on the quality of its programming staff in the way Microsoft, Facebook and others have. After investing hundreds of millions of dollars into the project, Tumblr essentially disappeared into obscurity and proved to be one of the last opportunities for Yahoo to redeem itself in the business world.
Lack of clear vision and a string of poor leaders — From the beginning, Yahoo as a whole lacked a clear vision regarding the overall purpose of the company. They were not a search company, nor a tech company, but functioned primarily as a media company that considered programming to be a necessary commodity to translate production work into code.
Organizations lacking such leaders are bound to fail, time and again. If you are ready to advance your career and learn important skills to enter the rapidly changing business world, consider an online MBA degree from the University of Maryland.
The Smith Difference is designed to bring your career goals within reach with our personalized resources and quality education. Tim Koogle. Terry Semel. Jerry Yang. Began shortly after Yahoo was incorporated. Stepped down under shareholder pressure. Resigned under shareholder pressure.
Carol Bartz. Scott Thompson. Marissa Mayer. Largely unsuccessful effort to turn the company around. Fired after failing to revive the company. Biography listed a bogus college degree. Tenure of each chief executive. Investors worry about what will happen to Yahoo once it spins off its stake in Chinese behemoth Alibaba—or if it can't. Meanwhile, among consumers, Yahoo has an identity problem—what, exactly, does Yahoo do?
These questions have come to a head again over the past week or so as activist shareholders called for Yahoo to sell its Internet business. High profile chief executive Marissa Mayer's future is being called into question.
A wave of executives have left the company in recent months. And even something Yahoo does right—its popular fantasy sports site—is facing scrutiny from New York's attorney general. It's been a long slide for one of the web's oldest businesses—so long that it can be easy to forget that Yahoo once ruled the Internet. Yahoo was once a trailblazer: it was here before Facebook and Google. It was here before we texted, tweeted, or snapped.
Its place in the history of the Internet is in some ways singular: It was for many the first way they experienced the web. In the process, we've traced the growth and decline of Yahoo itself—the rise and decline of an Internet original. Initially a hand-built hierarchical directory of websites organized by category, the site by had been renamed Yahoo! Twenty human classifiers would decide in what categories each site belonged.
In the late '90s, Yahoo had expanded far beyond its roots—it launched an email service, chat, groups, games, and a website platform. Remember GeoCities? It also tried to assert itself as a search engine.
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